The Comfortable Seat

Branding Research / Web Development / Consulting

Their experience:

The client

The Comfortable Seat is committed to giving every client a unique and wonderful experience. Our services aren’t for everyone; we select clients that are passionate, open-minded, and enthusiastic about their lives and careers. The Comfortable Seat is committed to providing our clients with quality service and design. We’re a heart-centered business with a central mission to do the most possible good. We care about the well-being of others, and we strive to help like-minded business owners succeed through great design.

Our approach

We started our relationship with Taylor Swan of The Comfortable Seat by doing a thorough branding research on their behalf. During these one on one phone interviews we learned that their commitment to excellence, customer service, increasing productivity in a cost effective manner were the 3 main points that stood out in the minds of their clients. We then proceeded to take this information extended it through branding development, graphic, and web design, and on into continued marketing and outreach consulting. We continue to work closely with The Comfortable Seat over the years and watched them take on new projects of increased size and profitability with confidence and poise. It’s been inspiring to watch them creating profound changes in the way their clients live and work.

Uncovering Brand Truth

Our first step was conducting several one on one phone interviews with a number of Taylor’s recent and most ideal customers. The research sample included client and colleague that had know and worked along side of him. Through our proprietary research methods, we uncovered his businesses unique branding truth. Or in other words; how the research participants truly saw him, and what they found most alluring about his personality and services.

The following is a word-cloud of the most frequently used descriptive words over the course of the interview process:

The Comfortable Seat brand truth

Taylor’s skill engineer and a facilities consultant inspired many positive comments and testimonials from his clients. So our challenge was finding one unified and descriptive branding message that would instantly would instantly create connection and expectation of what future clients could expect when working with him and his team.

Whether client or professional colleague of his; the ability to work along site Taylor them with ease and comfort and find the perfect solution was referenced man times.
The number one descriptive word came up over and over again was during the course of our client research was:


Business name and logos

The Comfortable Seat Logo 00
The Comfortable Seat Logo 01

Main Color Palette

The Comfortable Seat Main Color Palette


Copywriting provided by: SO VICARIOUS

The Comfortable Seat typography


The Comfortable Seat mobile photo 00
The Comfortable Seat mobile photo 01



Visit the website:

The Comfortable Seat website on large devicesDownward arrow
The Comfortable Seat website on mobile devices

On this project we proudly collaborated with:

So Vicarious